5/12/07

a windshield romance

I've noticed recently (and not-so-recently, come to think of it; yep, for awhile now) a number of ads and commercials that don't make much sense. I either can’t figure out what they’re selling, or their message is completely random, and seems to have nothing whatsoever to do with what they’re trying to promote. These ads leave you with a ‘...huh?!’ kind of feeling. You turn to the person next to you and raise your eyebrows, and they turn to you, looking equally puzzled. (And then, ideally, you both burst into laughter, and talk the whole thing over for the next few minutes. Ad-bonding, I call it.)

-Then there are the commercials that are just hopelessly ridiculous, or have some bizarre element; they’re simultaneously hilarious and revolting. You writhe internally at the prospect of ever having to sit through them a second time, and yet you find yourself, uncontrollably, looking forward to the next viewing, because they’re just… so… compellingly awful. I’ve noticed that commercials in this category usually have to do with 1) local car sales, 2) local law offices, or 3) local mattress and furniture outlets.

Anyway, this is all a lead-in so I can tell you about the billboard I saw today on my drive over to Massachusetts. It read:

PAYLESS AUTO GLASS
Our place… OR YOURS?

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